We know the age old testimony, “location, location, location”, but what else can you do to attract people to your stand?
1. The look
Thinking about the design of your trade booth, ask yourself – would you go to the booth? Use bright colours and put effort into the design of your booth to make it more engaging and approachable. Can your message be seen from all directions – near and far? Make sure you use lighting and clear writing. If that doesn’t work perhaps the wafting smell of popcorn or coffee will assist you.