Originally posted on December 18, 2014 by Professional Conference Organisers titled “Why you should use an accredited (PCO) Professional Conference Organiser”
Accreditation not only provides clients but also industry with an assurance that the event management business they are or could be dealing with is committed to the highest quality event management business practices, consistency and reliability in the delivery of services, professional standards and dedication to continuous improvement.
We know the age old testimony, “location, location, location”, but what else can you do to attract people to your stand?
1. The look
Thinking about the design of your trade booth, ask yourself – would you go to the booth? Use bright colours and put effort into the design of your booth to make it more engaging and approachable. Can your message be seen from all directions – near and far? Make sure you use lighting and clear writing. If that doesn’t work perhaps the wafting smell of popcorn or coffee will assist you.