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ASCEPT-BPS Scientific Meeting – Hong Kong

In May this year, Expert Events travelled to Hong Kong to run the ASCEPT-BPS Scientific Meeting, a joint venture between the Australasian Society of Clinical and Experimental Pharmacologist and Toxicologists and their British counterpart, the British Pharmacological Society. Hong Kong was chosen as the meeting location due to it being half way between both continents.

The meeting was held at the University of Hong Kong, in the conference centre attached to the Faculty of Medicine and 230 delegates attended the three day event. The scientific programme and the quality presenters were very well received, resulting in new collaborations and joint projects planned for the future.

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Ideas and gimmicks for attracting delegates to your trade booth…

We know the age old testimony, “location, location, location”, but what else can you do to attract people to your stand?

1. The look

Thinking about the design of your trade booth, ask yourself – would you go to the booth? Use bright colours and put effort into the design of your booth to make it more engaging and approachable. Can your message be seen from all directions – near and far? Make sure you use lighting and clear writing. If that doesn’t work perhaps the wafting smell of popcorn or coffee will assist you.

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